I’m not sure why or when exactly it happened, [although I’m sure a trend forecaster would have a capable explanation] but luxury pyjamas have definitely become a ‘thing’. The past couple of years alone have seen a collective of boutique bed wear brands launch in the market, with pure silks and 100% cotton being the fabrications of choice for our precious shut-eye sessions. More than just loungewear, these ‘jamas can be worn in the daytime too – a tactile silky shirt will dress up denim beautifully. The sartorially brave might even attempt to pull off a top-to-toe pj ensemble in the cold light of day, ala Kate Moss who wore an Olivia Von Halle striped set whilst on holiday in Turkey earlier this year. As far as I'm concerned, pyjamas don't get more covetable than Eight Hour Studio's collection. This new British brand produces dreamy (excuse the pun) fair trade sleep wear, beautiful enough to be considered beachwear or daywear. Surely the perfect Christmas present? (Is my boyfriend reading this...) Which set is on your Christmas wish list?
Far left column top to bottom: Pineapple print tunic, Desmond and Dempsey, £85. Silk nightie, Hush, £60. Middle column top to bottom: Blazer nightshirt, Eight Hour Studio, £105. Pineapple print cotton short pjs, Desmond and Dempsey, £95. Safe Harbour pyjama set, Yawn London, £89. Right column top to bottom: Classic silk pjs, Charlotte and Co, £175. Ruby and Ed velvet bow ballerinas, Figleaves, £39. Olivia Von Halle Coco light blue silk pjs, Harvey Nichols, £350.
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