Some brands you just have a natural affinity with, and for me one of those designers is Ashish. Like Paloma Faith, Delilah and Ellie Goulding, who all frow-ed at the SS14 show, I see myself as an Ashish girl - although the reality is - I'm just not cool enough to pull of head to toe sequins. I have been lucky enough to attend the catwalk several seasons in a row and I really appreciate the label's strong handwriting that rarely deviates to accommodate trends. Without fail Ashish Gupta's shows deliver humour, distressed denim and sequins in their thousands. The invite for the SS14 show was a festival wristband, a clever touch, creating the feeling of entering the best party at LFW. For the new season Gupta had received special permission from the ultimate in pop culture - Coca-Cola - to use the brand's logo, appearing on look after look in the show (festooned in sequins obviously). There were also multicultural references in the form of ethic jewelry, Cambodian crowns and Arabian inspired fashions. My personal show highlight were the faux-supermarket sequinned carrier bags that read 'Disco' and 'S&M' instead of well know chains (it doesn't take a genius to work out what these are a play on) - I actually laughed out loud when they appeared on the catwalk. Here's the show highlights in LFF 10:
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