MEET THREE FLOOR FASHION: THE NEW AFFORDABLE ONLINE FASHION BRAND

If there's one fashion brand to watch in 2012, then it has to be  Three Floor Fashion. I first discovered the uber-cool and jaw-droppingly affordable brand after a heads-up from Brix Smith-Start on ITV's This Morning, and ever since I've been itching to share it on La Fashion Folie. 


So what's so special in my eyes about Three Floor? Well unlike some high street brands that simply rip-off catwalk looks when they're putting together their new season collections, Three Floor Fashion's designs are original and unlike nothing you find in a fast-fashion retailer. Prices start at £39 for a cami (neon yellow and lace, no less) and range up to £129 for a faux fur-trimmed parka (which I spotted at London Fashion Week several times), which are great prices for cutting-edge designs.


I could quite happily post the whole look book here, but I've picked my top 10 favourite looks for your viewing pleasure. Three really is the magic number!



Bear Hug crop jumper, £48.

D'vil shirt, £78.

Heroine cape shirt dress, £68.00.

Field Trip fur parka £129.

Victory bodycon midi dress, £70.

Sweet Talk satin mini dress, £65.

Bear Hug colourblock jumper, £55.

Swoon scallop dress, £78.  

Flare neoprene dress £68.

Cross My Heart midi dress, £118.

Thank you to the lovely people at Temomanin pr for sending me the look book images.