KINDER AGGUGINI'S AW12 LONDON FASHION WEEK SHOW

My second show of the day was Kinder Aggugini at Somerset House, where I was lucky enough to find myself standing opposite Alexandra Schulman on the FROW (let's just say, watching the editor of Vogue's real-time reactions to a fashion show = priceless). This was a show that attracted the celebs as well as the fashion glitterati, Jameela Jamil, Sunday Girl and Dionne Bromfield all added some celebrity glamour to the FROW.

British Vogue editor Alexandra Schulman (in blue) on the FROW

And much to the delight of the younger crowd, Kinder Aggugini presented a playful, fun collection to a hip-hop, poppy soundtrack that matched the tongue-in-cheek mood of the show.

The first half of the show saw models sashaying down the catwalk in cute little dresses, shirts and skirts printed with cowboy photographs drawn from 18th century wallpapers. These were fun, playful looks then any young girl would love to model; I overhead Dionne Bromfield's stylists agreeing these were outfits they could really see her wearing.


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The second half of the show was more glamourous; full length sheer dresses decorated with glittering gold patterns overlaid polka-dot slips, in an interesting take on the cocktail gown. On the flipside, it is true to say that there was nothing ground-breaking or new about the show, as stated by Aggugini's own press release that read:

'The work of celebrated artists and artisans, represented as my own. There is no collaboration, just pure theft'

But who cares about a little petty theft when it looks this fun to wear- looking as good as an Aggugini girl can never be a crime.