THE LONDON LOOK

On the Rimmel London adverts, Kate Moss and now Georgia May Jagger tell us to buy Rimmel to achieve 'The London Look'. But what exactly is the London look? As a newcomer to the city, I am starting to get a sense of what gaining this coveted badge of honour involves; London girls carry daring trends off with aplomb but without the high gloss polish international fashionistas exude; for example scuffed shoes & unbrushed hair are no style sin.

Here's my attempt at the London girl look:

I'm wearing alot of Primark; both the maxi dress and pleather jacket are Primarni, accessorized with an Urban Outfitters pouch bag, charity shop belt and a Pret soya milk latte- yum!